A senior product manager at MyHeritage with more than a decade of experience, Itay is passionate about shaping meaningful, user-centered products. At MyHeritage, he focuses on delivering intuitive, high-impact experiences across both desktop and mobile applications, helping users discover their family history, grow their family tree, and get deeper insights from their data. His background spans B2C growth, monetization, and leading cross-functional teams across global companies, always with a data-driven and impact-focused mindset. Based in Israel, Itay brings a balance of analytical thinking and creativity to every project. Outside of work, he loves playing basketball and spending time with his family, especially on trips to nature — the place that helps him recharge and stay inspired.
