As genealogists, a foundation of our work lies in the careful collection and accurate interpretation of data. Ensuring that we follow best practices not only enhances the quality of our research, but also upholds the ethical standards of our field. This presentation will take a deeper look into the essential aspects of data collection as outlined in the Genealogy Standards, providing you with tools and techniques to manage and interpret genealogical data effectively and assure confidence in your response to tough genealogical problems.