Uri Gonen has been working in MyHeritage since 2005, where he took on different challenges and roles in product development and product management. He has been part of the wild journey of MyHeritage from a small start up to a dominant company in the genealogy space. Among his involvement in key projects of the company, Uri was the original developer behind Family Tree Builder, and the product manager of SuperSearch - MyHeritage's genealogy search engine. Recently, Uri was the man behind PedigreeMap, the company's innovative application for organizing your family history geographically. Before joining MyHeritage, Uri has been working in other software start ups in Israel, the United States and Canada. He now lives and works in Toronto Canada.